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| USA Ticket Industry Talks Paperless Ticketing at Billboard Touring Conference |
 Executives from Ticketmaster Entertainment, StubHub, Live Nation and TicketNews's parent company TicketNetwork battled it out over the issue of paperless ticketing during a panel at the Billboard Touring Conference & Awards Wednesday in Manhattan, and while few minds were changed the charged debate made for an entertaining exchange.
For Ticketmaster President David Butler, a proponent of paperless ticketing, the issue came down to who owns the ticket, which he firmly believes is the artist and their representatives."We provide a service for the artist to decide how they want to handle the relationship with their fans," Butler told the audience of a few hundred promoters, venue operators and artist managers. The panel was moderated by attorney Carla Varriale, a partner in the New York law firm Havkins Rosenfeld Ritzert & Varriale. "The artists are the rights holders." Butler said that while paperless tickets offer some conveniences for fans, an assertion that the secondary ticketing executives on the panel vocally questioned, he stressed that Ticketmaster doesn't care whether an artist chooses paperless tickets or traditional tickets for their shows. The company simply tries to accommodate the artist's decision. Personalized M&M’S® Wedding Favors - offer 415 off While paperless ticketing currently only accounts for a very small percentage of all the event tickets sold, the technology is rapidly being ramped up in venues across the country, and critics have angrily accused the primary ticket market of using the technology to kill off the secondary ticket market. Read rest of article here. Related Articles: Online ticket retailer Seatwave beats postal strike through HMV partnership Seatwave and UK music retailer, HMV, have joined up with Seatwave in launching an in-store music ticket box office. The partnership will allow customers to buy and sell tickets in HMV right up to the day of the event. Seatwave will also launch an online ticket exchange for HMV.
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