Written by S. Monteban    Wednesday, 25 November 2009 10:16   
TicketNetwork.com Helps Consumers Navigate Holiday Ticket Buying With Key Insights

altTicketNetwork.com, USA's leading source for event ticket inventory, remains committed to improving the online entertainment shopping experience by sharing its knowledge of consumer buying habits with the public.

Through years of industry leadership, TicketNetwork has tracked the buying patterns of consumers who have searched the website's inventory, which contains over $1B sports, concert and theater tickets.

-- Tickets for concerts, theater and sporting events are sold at different intervals depending on the ticket category.

-- Overall, most tickets are sold between 1pm and 5pm during the workday. Despite a drop-off in purchases around dinnertime, a high level of ticket purchases continue until 10pm. 2-9 in the morning represents the least amount of consumer demand indicating that the morning is a good time to find and buy good seats.

-- TicketNetwork's research also found that Monday, Tuesday and Friday are when most tickets are sold. Tickets to sporting events are at the highest sales levels on Tuesdays, with concert ticket sales peaking on Fridays.

-- Half of all tickets to sporting events are sold ten days in advance of games, and the majority of theater tickets are purchased just fourteen days in advance. In contrast, fifty percent of concert tickets are sold almost a month prior to the event.

-- Overall ticket sales for sporting and concert events are strongest in the summer months, with sporting events selling a higher amount of tickets in a second wave during the November, December and January timeframe.

Although the economy is gradually improving, retailers still need to work with buyers to navigate product availability and optimal buying times, especially this holiday season. Cyber Monday sales commanded one of the strongest retail coupon campaigns in history which is a strong indicator that Black Friday and the 2010 holiday season could also generate higher than normal ticket sales and purchases.

Related Articles:
Online ticket retailer Seatwave beats postal strike through HMV partnership
Seatwave and UK music retailer, HMV, have joined up with Seatwave in launching an in-store music ticket box office. The partnership will allow customers to buy and sell tickets in HMV right up to the day of the event. Seatwave will also launch an online ticket exchange for HMV. "We see a great...
About EU Ticket News
EUTicket News Contributors Contact Details EU Ticket News provides comprehensive B2B news coverage and market analysis for and about the European ticketing and events industries. It features breaking news and opinion on the European ticketing and events markets – in addition to the...
Hundreds of ticketing professionals attend 2nd annual Ticket Summit in New York City
by Alfred Branch Jr. An estimated 500 ticket brokers and other ticketing professional descended on the Waldorf=Astoria for Ticket Summit this week, where the attendees networked with their cohorts and learned what the future holds for the secondary ticket market.
TicketNetwork.com Brings Out Enhanced Website
TicketNetwork.com, a leading source for event ticket inventory in the USA, announced today that it will launch the first of a number of upgrades centred on increasing the value of the entertainment shopping experience for ticket buying and selling consumers.
AEG Partnership with Eventim?
With their partnership with Ticketmaster about to expire, Anschutz Entertainment Group (AEG), owner of Staples Center in Los Angeles and London’s O2 arena, as well as being Ticketmaster's largest client, is said to be exploring a potential relationship with European leader CTS Eventim AG - the...
Holiday on Ice Announces Collaboration With Barry Manilow
Pop culture icon and legendary showman Barry Manilow and Holiday on Ice today announced a major new collaboration. The world leader in family ice shows will showcase a selection of Manilow's most popular songs - naturally including no 1 hits Mandy and Copacabana - in the new show TROPICANA.