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| Seven Per Cent Drop in German Live Entertainment |
 The German live entertainment market experienced a 7% drop in revenue
in 2008, according to research commissioned by the German Federal
Association of the live entertainment industry. The decline was even
sharper - 9% - in live music.
The total turnover of all events decreased from €3.87 billion ($5.83 billion) in 2007 to €3.61 billion ($5.44 billion). The preliminary results from the research by the society for market research (GfK) in Nuremberg were issued in July 2009 (Billboard.biz, July 24). The research, commissioned by the German Federal Association of the live-entertainment industry (idkv) in Hamburg together with the German trade magazine Musikmarkt in Munich, was released today (Nov. 25) in Berlin at the annual meeting of the German concert promoters. For all events, a total of 32.7 million visitors were registered (2007: 34 million) as attending events - a fall of 4%. Last year 118.7 million tickets were sold (2007: 127.3 million) which represents a decline of 7%. The average ticket price increased 3% from €29.45 ($44.40) to €30.39 ($45.82). In some segments the prices are lower, such as for example alternative music, where the average price is €18.40 ($27.74). Music events made up two-thirds of the turnover, amounting to €2.57 billion ($3.87 billion) last year, compared to €2.82 billion ($4.25 billion) in 2007 - a fall of 9%. Read full article at Billboard Industry News Related Articles: Live Nation Unloads U.K. Theatre Division for Approximately U.S. $160 Million Live Nation
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