Written by S. Monteban    Thursday, 03 December 2009 12:01   
The Battle Against Price Gouging at World Cup

altSouth African soccer and tourism officials are giving stern warning to hotels, airlines and restaurants not to hike prices during next year’s World Cup. Tourism official Calvyn Gilfellan said Thursday, in a press release, that he worries that viewing the month long event as a cash cow will harm South Africa’s burgeoning tourism industry.

Tourism officials say they fear visitors will be put off by exorbitant costs as hotels and guest lodges hike prices by up to 400 percent.

Gilfellan oversees tourism in the country’s top tourist destination, Cape Town and the surrounding Western Province. The seaside city will host several matches, including one semifinal.

South Africa is expecting a tourism boom during the tournament, with some 500,000 visitors spending about $850 million.

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