Written by Adriana Hamacher    Monday, 21 December 2009 13:26   
New Ticketmaster tool to simplify pricing

altTicketmaster has launched a new pricing tool for fans purchasing tickets via its website. The UK is the first market to be enabled with the new price view technology. 

 

The gadget means that fans will be able to click the fee roll-up arrow listed next to the price and instantaneously view the final purchase cost of the ticket.  

Chris Edmonds, Managing Director, Ticketmaster UK, said:

“Ticketmaster’s new price view technology continues our on-going initiatives to enhance the fan’s ticket buying experience.  We're very pleased that UK fans will be the first to enjoy the new enhanced online ticket selection and purchase process.”

Ticketmaster’s new online total view pricing tool is currently in beta testing in the U.S., Canada, and Mexico.

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