Written by S. Monteban    Monday, 18 January 2010 16:02   
Ticketing Industry Primary and Secondary Players Meet at Eurosonic for Roundtable Discussions
altOn Friday January 15th at the Oosterpoort in Groningen, Netherlands, government officials, industry heads and representatives of various factions concerning the secondary ticketing industry rounded off to debate the future of the market in The Netherlands.

A record 259 artists and 2,800 professionals attended the 24th EuroSonic Noorderslag last week, according to organisers. Taking place from January 14 to 16 in Groningen, the conference and showcase festival was intended to address the state of affairs within the European music industry. At the event in Groningen last week – in a roundtable discussion with Ruben Brouwer (MOJO), Arda Gerkens (SP Member of Parliament), Keje Molenaar (EU Secondary Ticketing Association or EUSTA), and Henk Schuit (See Tickets) the future of the Secondary Ticketing Industry in The Netherlands was discussed. Visitors noted it was a positive debate and it was great to have a representative from the Dutch Secondary Ticketing industry vis-à-vis EUSTA.

Lian van Leeuwen of Mojo Concerts (Live Nation) – who also, ironically, sell ‘secondary’ tickets, despite being a primary ticketing company announcing a new campaign at www.weetwaarjekoopt.nl  stated:"

It is increasingly difficult for Internet consumers to distinguish ticket traders from official ticket sellers. The sites appear identical and the Google ranking of these sites is high therefore consumers pay too much for their tickets. It is difficult to fight against it. The campaign should create clarity.

One might wonder how consumers feel about paying Mojo 600 euro for two tickets to see Rammstein in the Netherlands last year via their secondary ticketing platform called Tickettrade.

Social Party MP Arda Gerkens said that she’s depending on the support of the PVDA, but their spokesperson, Mei li Vos, is too fickle and she can’t be sure she has the votes needed which will push the legislation through. She did state that she was confident that it would pass.

Last November, a hearing on the resale of admission tickets for events took place in the Dutch Lower House of Parliament, with a new bill proposed by Gerkens, which would attempt to put a cap on ticket markup of no more than ten percent on the resale of tickets.

Keje Molenaar, the Chairman of the EU Secondary Ticketing Association said that it would be almost impossible for the Dutch Consumer Authority to enforce the law because of the volume of trading platforms and websites in Holland and abroad. Dutch secondary ticketing participants could simply move their business over the border and it’s highly unlikely that they could be shut down, despite Gherkens statements to the contrary.  He added that EUSTA was open and willing to talk with all parties concerned on finding solutions and creating positive dialogue.

“We don’t need a law to forbid the reselling of tickets,” said Molenaar. "The current laws, both in the Netherlands and at the EU level give enough consumer protection. " EUSTA officials also stated they regretted they were not involved in the campaign at www.weetwaarjekoopt.nl.


EUSTA, formed last year, is a non-governmental body that is lobbying for transparency, and self regulation of the Secondary Ticketing Industry in The Netherlands. The aim of the association is to guarantee the quality and professionalism of the entrepreneurship of secondary ticket sellers, and to protect the individual and collective interests of its members.

The association is working towards:

- establishing rules of conduct and clear guidelines for market parties involved in secondary ticket sales;
- offering transparency and guarantees to, and for the benefit of, the consumer with regard to bought and resold (admission) tickets for events, and increasing consumer trust in these purchases;
- establishing a trademark for the benefit of the consumer, which is adopted by market parties involved in secondary ticket sales;
- actively promoting the regulatory body for secondary ticket sales in the media, as well as providing general information;
- stimulating contact among members;
- organising meetings, lectures, talks and courses;
- co-operating in the creation of private law and public law bodies, with a view to becoming a member of these bodies;
- becoming actively involved in law suits for the benefit of the member collective;
- employing any legal means necessary.


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