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| John Mayer and Live Nation Entertainment Pilot Paperless Ticketing in Canada |
Miley Cyrus, AC/DC, Metallica, and Tom Waits have piloted paperless ticketing... and now John Mayer is testing the technology when performs on April 4 at Rexall Place, in Edmonton, Alberta, Canada. At least for part of the inventory, but not all. Some gig attendees will have to use their credit cards to buy tickets from Live Nation Entertainment and they will only be able to get in with matching ID.
Is this the beginning of the inevitable and the answer to curbing secondary trading in tickets? Or another plane crash in the making - as was claimed about previous unsuccessful attempts with paperless ticketing, particularly around Miley Cyrus and her young fan base not having credit cards... "The credit card that is used to make the purchase is presented, along with their government-issued ID, when they arrive at the venue," Christine Hall, director of sales and marketing for Ticketmaster Canada told the Canadian Press. "We have new scanners that we're providing to venues and those scanners swipe the credit card and out pops the seat-locator slip and then the individual makes their way to the seat." In John Mayer's case, only a portion of the most expensive tickets are paperless. . "Artists identify the seats that they think are most likely to be resold and they choose to have those seats paperless," stated Hall at Canada.com. "But in other markets, where there might not be restrictive resale laws, he's allowing up to 20 per cent above face value. So the idea is that tickets can be resold but people aren't necessarily making a living off the resale of his tickets." Related Articles: Hundreds of ticketing professionals attend 2nd annual Ticket Summit in New York City by Alfred Branch Jr.
An estimated 500 ticket brokers and other ticketing professional descended on the Waldorf=Astoria for Ticket Summit this week, where the attendees networked with their cohorts and learned what the future holds for the secondary ticket market.
Live Nation Unloads U.K. Theatre Division for Approximately U.S. $160 Million Live Nation
, the world's largest live music company, recently announced that it has
closed the sale of its remaining U.K. theatrical venues and operations
to The Ambassador Theatre Group, an owner and operator of regional
theatres in the United Kingdom. In addition, on October 23, 2009,... USA Ticket Industry Talks Paperless Ticketing at Billboard Touring Conference Executives from Ticketmaster Entertainment, StubHub, Live Nation and TicketNews's parent company TicketNetwork battled it out over the issue of paperless ticketing during a panel at the Billboard Touring Conference & Awards Wednesday in Manhattan, and while few minds were changed the charged debate... Live Nation Reports Strong Third Quarter Results Live Nation (NYSE: LYV) released financial results for the three months ended September 30, 2009 today.
“We generated robust organic growth from our operations during the third quarter as we focused on executing our fundamentals with excellence during the peak concert season,” said... Live Nation, Ticketmaster profits take a hit due to Proposed Merger
Live Nation and Ticketmaster
Entertainment Inc. both stated that their earnings were hurt by
costs related to the proposed deal, which is expected to continue into 2010 as
regulators examine antitrust issues.
Comcast Jumps into Ticketmaster Live Nation Merger Fray According to recent reports from Bloomberg, Comcast is looking to help ease the Ticketmaster Live Nation merger by massaging and lobbying for the marriage. Comcast is the largest U.S. cable operator and controls an
arena-management as well as a ticketing company.
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Miley Cyrus, AC/DC, Metallica, and Tom Waits have piloted paperless ticketing... and now John Mayer is testing the technology when performs on April 4 at Rexall Place, in Edmonton, Alberta, Canada. At least for part of the inventory, but not all. Some gig attendees will have to use their credit cards to buy tickets from Live Nation Entertainment and they will only be able to get in with matching ID.
