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"Regardless of what it might cost, host cities always benefit from organising the event. For example, after hosting the 2003 show, the Scottish capital of Edinburgh collected revenues of €13 million, not including the prestige and promotion that came with hosting the event.”
The 2009 EMA event was held in Berlin, where internationally renowned singer
Beyonce won a total of three EMA trophies. “There are two favourable details for Belgrade: firstly, MTV has decided to set
up an independent channel for the region, with its headquarters in the Serbian
capital. Secondly, the Belgrade Arena has managed to establish direct
cooperation with all major regional and global entertainment promoters and
ensure that the biggest performance artists and stars include Belgrade in their
tours. Our city is on their itineraries for the next two or three years.” . Related Articles: Vancouver Olympics close to launching authorized ticket resale Web site for 2010 Winter Games
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The
Serbian capital, Belgrade, may be chosen to host the MTV Europe Music Awards (EMA)
in 2010, according to Thomas Ehr, Executive Director of the MTV Europe
Foundation. Ehr, interviewed by Serb paper Blic, said Serbia is more than capable of
organising such a show and spoke of the advantages to the country: 