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| Madrid lands 2010 MTV European Music Awards |
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The ceremony, which has a potential global television audience of over 600 million people, will be held at Spain's new Caja Magic sports complex whose main stadium seats 12,500 people. Madrid was selected because of "its vibrant and thriving music scene" and the fact that MTV, a unit of US entertainment firm Viacom, is celebrating its 10th anniversary of its Spanish operations, organisers said in a statement. Past host cities include Copenhagen in 2006, Liverpool in 2008, Lisbon in 2005, Rome in 2004 and Paris in 1996. Earlier in the week, Executive Director of the MTV Europe Foundation, Thomas Ehr, had hinted that the prestigious awarmay take place in Belgrade this year. Related Articles: Block this music monopoly - TM/LN merger will hurt concert consumers. by David Balto (originally published at Philly.com)
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Madrid will
host the 2010 MTV Europe Music Awards ceremony on November 7, organisers said
last week. It will be the second time the annual event has been held in Spain
after Barcelona in 2002. 