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| Popularity of rugby growing says new study |
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Findings indicate a commercially strong picture for Rugby Union in Europe as the sport emerges from the global downturn. England, in particular, has enjoyed a large economic impact from the sport. Ireland was second and was followed by France.
Spending was biggest on items such as match tickets, transport, food and beverage sales, accommodation, city attractions and merchandising, as well as sponsors and organisations spending on marketing. Taking England's two home matches in the 2010 tournament against Wales and Ireland as examples, corporate hospitality sales at Twickenham have increased by more than 60% from 2009 to 2010. This is despite espite a 2.5% increase in ticket prices following the UK's recent VAT rise. Previous research by RBS suggested that the 2008 RBS Six Nations Championship generated a total economic impact of £394m (€437m) accross the six participating nations, highlighting a positive growth today. An estimated 1,054,654 people attended 2010 matches, which is an increase on last the previous season, which saw attendances of 981,963. Dr. Anna Semens, Research Fellow at CIBS, said: "Though rugby was hit by the downturn in line with the rest of sport, all signs suggest that it is recovering strongly and continues to be one of the Northern hemisphere's top sports." Watch a clip on the report at You Tube Related Articles: Worldticketshop wins FD Gazellen Award - One of The Netherlands Fastest Growing Companies The Groningen, Netherlands based company Worldticketshop has won the FD
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The 2010 RBS Six Nations Rugby Championship brought in around £424m (€.470m) for the Northern hemisphere's six competing nations, according to 