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| Secondary Ticketing Marketplace a Huge Success at Vancouver 2010 Olympic and Paralympic Winter Games |
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It also had the functionality to provide sponsors the ability to consign available ticket inventory for resale at face value to Olympic fans. By making these transactions through the official and secure Vancouver 2010 ticketing website, all parties involved had the assurance that their tickets were genuine. "We were pleased that the introduction of official secondary ticketing for the Games enjoyed such robust sales. Since this type of operation hadn't been done before at the Olympic level, we weren't sure what to forecast in terms of budget numbers, ticket price ceilings, or transaction volume," said Larry Witherspoon, Chief Executive Officer, Tickets.com. "The fact that we were able to rise to the challenge in handling the extraordinary demand is extremely gratifying and a major milestone for our ProVenue product." The fan-to-fan marketplace enabled ticket holders and sponsors to sign into their Vancouver 2010 ticketing account and post their tickets for resale to other fans. Sellers could name their own price, and buyers benefited from a wide range of ticket options. The variety of ticketing options helped to ensure that venues were full of cheering spectators during the Games.The Vancouver 2010 experience builds on a longstanding record of Olympic ticketing success for Tickets.com, including involvement with the Atlanta 1996 Summer Games, the Sydney 2000 Summer Games and the Salt Lake 2002 Winter Games. Tickets.com continues its support of the Olympic movement as an official supplier of the Canadian Olympic team through 2012. Vancouver 2010 Olympic and Paralympic Winter Games ticketing solution Tickets.com and its web-based ProVenue Ticketing Management System handled 100 per cent of the ticketing for all primary sales for Olympic and Paralympic events — and in December of 2009, Tickets.com also established the first-ever officially sanctioned secondary ticketing platform in Olympic history. "Ticketing operations ran smoothly throughout the Games," said Caley Denton, Vice President, Ticketing and Consumer Marketing for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). "Tickets.com was an exceptional partner and the ProVenue Ticketing System was easy to understand and convenient to use. It served fans across Canada and around the world, handling extreme volume with no complications. We consider it a great success." Related Articles: Hundreds of ticketing professionals attend 2nd annual Ticket Summit in New York City by Alfred Branch Jr.
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Vancouver 2010 Olympic and Paralympic Winter Games ticketing solution Tickets.com and its web-based ProVenue Ticketing Management System scored an industry coup with its fan-to-fan secondary ticket marketplace that, according to organizers, exceeded all sales expectations and was hugely successful. Rather than try to fight secondary ticketing, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) decided to join the fray by allowing for the creation of an innovative marketplace platform which allowed fans to post their tickets for resale or donate their tickets to charities and community organizations. And they gleaned revenue from it. 