With the NHL Playoffs kicking into high gear, the Canucks application showcases how sports teams can market themselves successfully through mobile much like many other businesses. In addition, it is contributing to the Canucks’ bottom line, as fans can buy tickets via the application.

“What we are really aiming to do is harness the power of mobile and smartphone technology to connect our fans directly to the team and each other,” said Jon Festinger, executive vice president of business and general counsel at Canucks Sports and Entertainment, Vancouver, BC. “[We want to] give Canucks fans the opportunity to celebrate, share, explore and immerse themselves in the Canucks universe anytime, anywhere,” he said. “We didn't approach this with the intent of reaching a specific demographic, but rather providing our fan base with a way to connect to the team in the mobile space.”

The Canucks have even gone 'Social' - with their own social networking platform.

Canucks Social is a page on Canucks.com that aggregates and lists all of the Facebook and Twitter posts from everyone out there who are talking about the Vancouver Canucks. Want to read just the official posts? No problem, you can filter what you see using buttons at the top of the page. Then you can join in the conversation by creating a new post, or responding to existing ones, directly from Canucks Social. 

The Vancouver Canucks are a professional ice hockey team that is a member of the Northwest Division of the Western Conference of the NHL who are currently locked in a battle with the Chicago Blackhawks in the second round of the NHL playoffs.. The club plays their home games at General Motors Place in Vancouver, British Columbia Canada.