In making, what seems to finally be an attempt to enter web 2.0, Live Nation Entertainment is attempting to 'reach out' and present a new, consumer-friendly face on it's largely-despised brand - with a... blog. Called Ticketology- the brand, it appears, will now inform us the ins and outs of the business - starting with service fees.

"We get it – you don’t like service fees.  You don’t like them mostly because you don’t understand what the heck they are for.

Well that's enticing.  Followed by...

"But the reality of the live entertainment business is that service fees have become an extension of the ticket price.  Most of the parties in the live event value chain participate in these service fees either directly or indirectly – promoters, venues, teams, artists, and yes, ticketing companies – and service fee rebates are our largest annual expense at Ticketmaster."

Maybe the problem is the value chain? How long will it be before artists start selling direct? Lady Gaga and her six million followers on Facebook.... for example. Or all slew of bootstrap-online-ticketing-startups who can do the same thing for less?

"...just like almost every other business in the world, we’ll tell you up front how much you can expect to pay for a certain ticket."

It's not rocket science. They should have averaged it out and figured this out years ago.