ESPN is reporting that the American Chicago White Sox baseball team are the latest sports team to experiment with "dynamic pricing" for single-game tickets and that the team are planning to offer variable-based pricing on a select number of tickets next year, joining the San Francisco Giants, Houston Astros, and several NBA and NHL teams.

The team is apparently experimenting with the idea over its last seven home games this season, with 750 seats spread around several sections being dedicated as dynamic-priced seats.

The White Sox have been working with Austin, Texas-based software consulting firm Qcue to implement this pricing strategy. American compnay Qcue pioneered this idea for sports teams, inventing a software engine that takes in a variety of factors including team performance, giveaways, weather, starting pitchers, and possible milestones to create market-based ticket prices.

"This is like secondary ticketing," Boyer told ESPN. "At first, four or five teams do it, and then everyone follows. It's not something that's revolutionary. Airlines have been pricing tickets this way for years."

San Francisco made waves in the industry when they first started utilizing this technology. The Giants started with 500 variable-priced tickets in 2008, and then expanded to 2,000 seats in 2009 to every area of their park where single-game tickets are sold in 2010 and Qcue is expanding to the NBA this season, with the Atlanta Hawks, Houston Rockets and Utah Jazz offering dynamic-priced tickets. They started talking to Qcue last season.