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| O2 and Gorillaz Augment the live experience |
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With the Gorillaz tour reaching The O2 next week, the app has been updated to deliver a unique experience to the live audience.
The updated app will allow fans attending
the live shows to interact with life sized 3D models and visit the band backstage,
using augmented reality to offer a unique view into ‘The Gorillaz
World”. Markers will be deployed throughout the venue including in the
arrival areas, VIP suites and on the screens. Each of these markers will
interact with the app to unlock hidden submarines, pirate ships and Plastic
Beach itself. “Our collaboration with Gorillaz
has gone way beyond how an artist and brand would normally work
together,” said Jasmine Skee, Music
Sponsorship at O2. “This app is a great example of how we can offer
artists the latest technology to push the boundaries of the live music
experience and engage even more with fans visiting their shows.” Fans can download the application via their computer or direct to their handsets from the iTunes App store. The Gorillaz Plastic Beach Application was commissioned by O2 and built by [PIAS] Media.
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O2 and Gorillaz’ unique collaboration
earlier this year saw the creation of a 3D augmented reality iPhone app to
support the sale of Priority 