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| Etix Acquires Rockhouse Partners and Expands Live Event Marketing Capabilities |
 USA-based Etix announced last week that it has acquired Rockhouse Partners, a Nashville-based entertainment-focused digital marketing agency - a move that will provide Etix’s ticketing platform clients with access to the Rockhouse proprietary technology products and turn-key services—ticket marketing programs, customer relationship management (CRM) tools, event life cycle management, and action-focused reporting and analytics.
“This move allows us to build on that vision with our shared clients and partners, and to capitalize on the many opportunities available in an industry that appears to be in a state of perpetual flux.” “Given the rapid pace at which technology is evolving, it’s becoming increasingly complicated for clients to manage and measure digital marketing in-house,” said Travis Janovich, CEO of Etix. “While marketing support from traditional ticketing companies is drying up, ours continues to expand in a direction that reflects the real needs of our clients. The acquisition of Rockhouse, combined with Etix's existing products, will provide our clients with the tools they need to sell more tickets and give them a leg up in an increasingly-competitive entertainment market.” Etix will continue to utilize Rockhouse’s marketing agency services, which provides digital marketing, brand activation, and sponsorship brokerage and measurement for clients such as Lance Armstrong & the RadioShack Pro Cycling Team, Nashville Predators, and Thomas Nelson Live Events. Rockhouse client experience also includes Lollapalooza, Churchill Downs, Ryman Auditorium, Delaware State Fair, and The Orange Peel, among others.“We started Rockhouse with a vision to fundamentally change the way that entertainment properties and brands engage and activate fans,” stated Joe Kustelski, Co-Founder of Rockhouse Partners. “This move allows us to build on that vision with our shared clients and partners, and to capitalize on the many opportunities available in an industry that appears to be in a state of perpetual flux.” Related Articles: Live Nation Unloads U.K. Theatre Division for Approximately U.S. $160 Million Live Nation
, the world's largest live music company, recently announced that it has
closed the sale of its remaining U.K. theatrical venues and operations
to The Ambassador Theatre Group, an owner and operator of regional
theatres in the United Kingdom. In addition, on October 23, 2009,... Live Nation Reports Strong Third Quarter Results Live Nation (NYSE: LYV) released financial results for the three months ended September 30, 2009 today.
“We generated robust organic growth from our operations during the third quarter as we focused on executing our fundamentals with excellence during the peak concert season,” said... Live Nation, Ticketmaster profits take a hit due to Proposed Merger
Live Nation and Ticketmaster
Entertainment Inc. both stated that their earnings were hurt by
costs related to the proposed deal, which is expected to continue into 2010 as
regulators examine antitrust issues.
Comcast Jumps into Ticketmaster Live Nation Merger Fray According to recent reports from Bloomberg, Comcast is looking to help ease the Ticketmaster Live Nation merger by massaging and lobbying for the marriage. Comcast is the largest U.S. cable operator and controls an
arena-management as well as a ticketing company.
Concert Videos Come to iTunes in Live Nation-Apple deal Apple iTunes on Tuesday began featuring downloads of live concerts by about 20 artists who are promoted by Live Nation.
Seven Per Cent Drop in German Live Entertainment The German live entertainment market experienced a 7% drop in revenue
in 2008, according to research commissioned by the German Federal
Association of the live entertainment industry. The decline was even
sharper - 9% - in live music.
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