Written by S. Monteban    Monday, 20 June 2011 13:42   
Seatwave On The Hunt for New Ad Agency

altCampaignlive.co.uk is reporting that Seatwave is looking for a new agency to help put a shine on, and disseminate their brand.

It has already approached a number of agencies about the process, but meetings have yet to take place.

The company is looking to ramp up its marketing activity and improve awareness and public perception of the brand. It is thought that Seatwave is keen to increase the public's recognition of its varied offering, as well as reassure consumers that it provides a safe service.

With a range of new online ticketing services emerging, many of which are garnering bad press with reports of poor customer service and fraudulent tickets, Seatwave is keen to show that its offering can be relied upon.

A number of Seatwave's closest rivals have similarly looked to appoint major agencies in recent years in a bid to set themselves apart from the increasingly intense competition. Last year, Viagogo appointed DLKW Lowe to handle its ad account.


 

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