Facebook recently launched the Send dialog, which allows apps and websites to display a prompt for users to share content by sending a Facebook Message or email, or posting to one of their Facebook Groups - and Viagogo is one of the first companies to bolt on the extra code into their Like Buttons. The Send Dialog takes the functionality of the Send button, which lets users initiate microsharing of stable web content, and allows developers to proactively ask users to microshare as part of their app or site’s flow.

It resembles the Feed Dialog, but gives people the ability to share a link as a private Facebook message, email or Group post. The Send Dialog is better than the Send button for deep integrations because it enables developers to build sending messages into the core flow of their website or app.

The new dialog was designed for activities that a user may want to only share with specific people, which makes it particularly useful for ecommerce, travel, and event websites such as ticketing. You can see the Send Dialog today on Airbnb, Gogobot, Keepsy, Jetsetter, SniqueAway, and Viagogo. These sites use the new dialog to let you tell friends about products, get advice, and coordinate plans. For example, Keepsy’s integration lets you build a custom photo album and send a message to the friends in the photos.

Viagogo is also teamed up with Facebook on trials for their Groupon-clone.