GPS Business News,an online media providing business insights on mass market geo-location applications, has interviewed Kelly Tompkins, CEO and founder of ReserveX, who is confident that his soon-to-launch location-based mobile ticketing platform is going to start filling those empty seats: “We feel we can change that rate.”

Players such as Tickets.com, Ticketmaster and Live Nation already offer systems that allow other application developers to query their inventories and buy tickets. But ReserveX is going farther. The Altadena, California-based company is offering a new ticketing tool that marries the aggregation of primary and secondary ticketing markets with revenue management technology. Tompkins said the platform, which is launching in the autumn, is designed around location services to enable mobile carriers to integrate entertainment ticketing into their offering.